Your third place between home and work.
CELO is a modern wellness club built around contrast therapy, recovery rituals, and meaningful connection — for people who take their wellbeing seriously.
Founding rate: $149/mo · 8 sessions/month · no payment today
The strongest moat isn't the cold plunge.
It's when members say:
"I'm heading to CELO."
Modern Wellness Club · Bay Area
No equipment, no classes. A dedicated space for structured recovery and decompression after peak effort.
No robes or upsells. A calm, focused environment for people who take their wellbeing seriously.
Four modalities. ~60 minutes. A repeatable weekly habit designed around recovery, connection, and decompression.
Build it into your week the way that works for you. Most members find 2–3 visits per week becomes effortless within a month.
| Gym Sauna | CELO | |
|---|---|---|
| Format | Shared amenity, crowded | Dedicated wellness club |
| Modalities | Sauna only, maybe steam | Sauna + cold plunge + compression + red light |
| Booking | First come, first served | Reserved sessions, no waiting |
| Protocol | No structure | Defined 60-min ritual |
| Cold plunge | Almost never | Always. Clean, controlled, dedicated |
| Community | Incidental | Built into the experience |
You already train. You watch what you eat. You track your sleep. But between work, family, and everything else — recovery keeps getting skipped. CELO is a dedicated hour, just for that.
CELO fits into whatever you already do. The protocol is the same — the timing is yours.
Sauna and cold plunge are popular post-lift routines. Compression supports circulation after high-intensity sessions.
Compression boots and sauna are standard in endurance communities. A consistent routine between long efforts.
Infrared and compression are common in multi-sport routines. A quiet place to decompress between demanding training blocks.
Popular with racket sport players for post-match relaxation. Sauna and red light support everyday joint and muscle comfort.
Every CELO session includes access to all four modalities. Use them in sequence or pick what your body needs that day.
Full-spectrum infrared cabins for deep warmth and relaxation. A popular tool for post-workout wind-down, circulation support, and everyday stress relief.
135–145°F · ~20 minCold water immersion widely used by athletes and wellness enthusiasts. Clean, temperature-controlled, reserved. Not shared with the gym locker room crowd.
50–55°F · 3–5 min
Sequential compression boots to support circulation and help legs feel lighter after long training days. Popular with runners, cyclists, and anyone on their feet all day.
Full-limb · ~30 min
660nm and 850nm panels used widely across wellness studios. Passive, relaxing, and a popular addition to any recovery routine. Quiet, gentle, and deeply restorative.
660nm + 850nm · ~15 minEvery membership includes full access to all four modalities every session. Pick the frequency that fits your routine.
No payment today. 100 founding spots at $149/mo. Your answers shape where we open first and what we build.
Spot reserved. We'll be in touch within 48 hours. Your answers directly shape what we build and where we open first. Welcome to CELO.
Evaluating 1,500–1,800 sq ft sites across South Bay and East Bay — the proven footprint for this category nationally. Purpose-built for four modalities. Shower availability depends on final location.
High-density tech workforce, strong fitness culture, close to Caltrain and cycling corridors.
Dense residential and corporate corridor. Strong HHI, fitness-forward demographics.
Affluent Tri-Valley corridor. Strong HHI, growing athletic club density, pickleball community well established.